I worked with the LATAM marketing team at DGO (formerly DIRECTV GO), developing strategic pieces for communication and audience engagement.
My work involved creating email marketing, banners, in-apps, pop-ups, and social media assets, ensuring a visually appealing experience aligned with the brand identity.
During the World Cup, I produced promotional materials to boost subscriber engagement and developed campaigns to promote films and series releases, highlighting the platform’s main launches.
I was also responsible for developing the visual identity for the launch of the updated app, creating materials that guided and encouraged users to explore DGO (OTT On Demand), emphasizing its unique features and benefits.
With a design focused on conversion and user experience, each piece was created to strengthen the brand’s relationship with its audience and boost service adoption
