I have worked directly with SKY’s Marketing team, focusing on monetization and churn reduction strategies by developing strategic visual solutions for customer engagement and retention.
Throughout this project, I was responsible for creating Key Visuals (KVs) and a wide range of materials for different platforms and communication channels.
Among the deliverables, I designed content for social media and META Ads, email marketing, in-app messages, pop-ups, banners, and landing pages, ensuring visual consistency and campaign impact.
Additionally, I created screen designs for SKY’s Client Channel (TV), contributing to both the user experience and direct communication with the SKY customer base. With a creative and results-driven approach, I ensured that each piece not only aligned with the brand’s identity but also stood out in terms of performance and conversion — merging design and marketing strategy to maximize the company’s results
